Start with the commercial question
Define what the land, market and owner need before committing to the product.
02 / About
From the investment case
to the built asset.
I work where the commercial case, the product and delivery meet, carrying the owner's priorities from feasibility and land strategy through approvals, construction and handover.
Mina Nady FarhanDevelopment Manager
01BSc Architecture and Urban Planning
02Master of Business Administration
03PMP®
04CM
05FMVA®
06RICS SPA Candidate — Planning and Development
Development Management
The commercial position carried through delivery.
At Somabay, I have worked across a destination portfolio representing approximately $2.3 billion in GDV and $600 million in CAPEX. My Saudi work covers eight assignments in Riyadh, Jeddah and Al Khobar with combined projected GDV above SAR 10 billion.
I have prepared more than 20 financial models and investment cases, supported 18 launches and delivered 17 developments across the portfolio.
- 01Development strategy and land planning
- 02Highest and Best Use
- 03Feasibility and investment appraisal
- 04Product strategy and development briefs
- 05Masterplanning, phasing and approvals
- 06Procurement, delivery and handover planning
Experience and progression
A wider view of development.
My work connects architectural understanding with commercial appraisal and the coordination needed to deliver an asset.
- Foundation
Architecture and urban planning
Understanding the relationship between site, masterplan, product and built form.
- 2020–Present · Somabay
Destination development
Work across residential, hospitality and mixed-use projects, connecting product definition and design coordination with feasibility, approvals and delivery.
- Saudi Arabia · Portfolio experience
Owner-side development management
Investment appraisal, development briefs and coordination across assignments in Riyadh, Jeddah and Al Khobar.
How I approach decisions
Make the assumptions visible.
Keep the asset in view.
Make trade-offs explicit
Assess the relationship between value, cost, programme and capital exposure.
Carry the decision through
Keep the brief, approvals and delivery decisions connected to the approved position.